Iowa City, Iowa- Caitlin clarke I’m a sophomore basketball player at the University of Iowa.

“I started playing basketball before I remembered it,” Clark said.

For Clark and other student-athletes, the next three years of basketball will be very different. For the first time in NCAA history, college athletes across the country can use names, images, portraits or NILs just like professional athletes.

“If a business wants to be posted on social media, such as an advertisement, whether it’s an advertisement or an advertisement, there are a lot of times that you make money using your name,” explains Clark.

The University of Iowa has developed the following NIL programs over the past year, knowing that changes may come soon. Flight.. Lyla Clerry is a near athletics director of compliance.

“Previously, you could only use names, pictures and portraits if they were associated with an educational institution or if you were a non-profit organization. Therefore, you cannot use names, images or portraits for the following purposes: It was all kinds of endorsement or promotion and I could not get such compensation. “

Failure by students to follow these NCAA rules will threaten their eligibility to play. This is no longer a problem, but students are now navigating new territories. FLIGHT provides Iowa’s student-athletes with the education and training they need to enhance the potential of NIL.

“That is, you can include something on the branding. How to get better known, ”said Cléry. “

Universities across the country are not allowed to take NIL opportunities directly, so they provide tools to athletes through programs such as FLIGHT.

Clark says it will be a learning process for everyone. She still has a lot of questions, but she’s excited for the future.

“I think it’s an advertisement. I think social media advertising will definitely be the two most important to me, ”said Clark.

The opportunities are endless when varsity athletes capitalize on their name.

University of Iowa basketball player Jordan Bohannon In partnership with the fireworks store, people have a chance to win the shoes that win their match.

University of Nebraska volleyball player Lexi Sun Began his own line of clothing.

Auburn University Quarterback Bonix We signed a contract with a sweet tea maker.

So far there is no limit to the amount they can contribute.

“Everything from corporate and sales spokespersons to social media influencers to signing sales. Cameo videos are very popular. Someone is paying you to send a video message. A birthday message or a congratulatory message to someone. “

Clark says she has already made offers, but the deal has yet to be signed. She says she plans to make the opportunity she chooses to pursue very deliberate.

“The most important thing for me is that I didn’t want to say ‘yes’ to anyone because I wasn’t who I was and what I wanted to express,” Clark said.

“I want to make sure I’m working with the right people and doing research. It’s like a business right now, it’s like your way of thinking, and that’s the approach I’ve taken. It’s like. “

College athletes now have the opportunity to capitalize on their name, image and likeness Source link College athletes now have the opportunity to capitalize on their name, image and likeness

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