Kenya Wine Agencies Limited (KWAL) announced the launch of Hunters Gold in Kenya as well as the launch of a new production line for cider making at the company’s premises on Enterprise Road. This follows Kenya’s changing 2018 alcohol consumption trends, influenced by a huge cider preference trend. Kenyans consumed around 9 million liters of ciders in 2018, causing the beer and mixed drinks segment to drop 8.5% and 8.1% respectively.
At the launch, KWAL’s newly appointed Managing Director Ms. Lina Githuka, Company Board Member Chris Lombard, as well as Cider Project Manager Mr. Robert Bajner.
The launch of the cider production line comes as KWAL celebrates 50 years in the alcohol manufacturing business.
“As we celebrate 50 years of existence, we are focused on expanding the business as well as growing market share across all products in our portfolio. The cider production line will initially focus on Hunters Gold, which is currently the best-selling cider in Africa. This project has been in the works for a year and a half and we expect it to be a game-changer for KWAL in the market. said Lina Githuka, CEO of KWAL.
“Our goal is to occupy at least 50% of the ciders and blended drinks segment by the end of the year. We plan to do this by leveraging our extensive network of distributors as well as the use of third-party SEO agencies to complement the sales team. In addition, said Lina Githuka.
KWAL was established in 1969 as a Crown corporation and has been in business for 50 years. In 2016, Centum sold its shares to Distell, making Distell the largest shareholder with 52% stake in KWAL.
Hunter’s Gold Details
Hunter’s Gold was launched in 1988 and continues to be a favorite among ciders around the world!
Taste characteristics: Fresh Apple, Fruity Notes, Easy to Drink, Pleasant, Balanced.
Alcohol content: 4.5%
Energy content: 231kJ / 100ml
Shelf life: The shelf life is 8 months for cans and 18 months for bottles from the date of production.
Storage: Store in a cool place or if you are traveling, store between 15-20 ° C